Straight DowN MARKETING

Having success as the Apparel Designer for Straight Down, the CEO recognized my talents in Art Direction for the brand and promoted me to Marketing Manager. I worked in collaboration with the Marketing Team to optimize our digital strategy for e-commerce and wholesale. I narrowed our focus in defining what was core to the brand which gave cohesion to our messaging. I added and managed 3rd party vendors to our SEO, Search and CPC ad campaigns which saw 3x in traffic and 2x of revenue. I restructured our studio photography to optimize our wholesale and e-commerce product photos. I wrote, styled and directed the videos and photoshoots for network television, print, e-commerce and social content.