itnanti Marketing & Design
When I started itnanti in 2007, my vision was creating a collection of accessories that broke the norm of traditional leather craft. I created the brand development, partnership research, led digital and print creative as an homage to the boroughs of New York City. Raw cuts and aggressive crafting spoke to the unfettered realness of the city. The brand name was an expression of society’s opposing views colliding in endless confrontation. Anti Anti.